Affordable SEO Services. If you are a company looking for affordable seo services there are many options. Unless your company is 100% online then you really don’t need to shell out tens of thousands of dollars to get the job done.
That being said if you want the best then you’ll need to pay outlandish rates, but most of you are not going to need this level of support.
Let me first start off by comparing SEO with SEM. It is completely possible that SEM will work better for your company in the short term.[ad]
So what is SEM? SEM stands for search engine marketing, and usually involves purchasing advertisement space on Google Adwords, Top Websites in your niche, or similar. SEM is a very quantitative marketing solution because it gives you real tangible results you can measure using conversions. In plain English – “Search Engine Marketing, allows you to buy traffic for keywords that SEO would normally take months or years to rank for”. Say your SEO goal was to rank for the term “Blue Widgets” You can go to Google Adwords right now, sign up for an account and if you are willing to pay out the right amount of money then you can rank #1 for blue widgets within 30 minutes. This is however not a permanent solution, as you have to pay every time someone clicks your ad and is redirected to your site.
What SEO does is help you rank for your terms in a more permanent and long term business model. Sure SEM can get you ranked #1 for a term costing you $XXX dollars each day, or month, but if you had chosen to use an affordable seo solution then after so many days, weeks, or months you will be saving money compared to the SEM business model.
Here is a simple SEO vs. SEM cost analysis over 2 years. Team #1 decides to use an SEO provider who charges them a total $2000 to assist them in ranking for the term “blue widget” Team #2 decides they want to use SEM, and buy there way into the market.
Team #1 ranks first page for the term “blue widgets” within 4 months (a reasonable time frame) at a total cost of $2000. Team #2 pays a total of $25 a day for the same amount of traffic. After just 6 months they have paid in $4,562.5, after a year $9,125, and after 2 years they’ve paid a total of $18,250. So we can see from this simple example that SEO seems to be about 9x more cost effective than buying ad space alone.
So, where do you go to choose an SEO provider? Well there are thousands of people online offering their services, depending on where you live in the world there are most likely local SEO “experts” as well. The problem with the local guys is they may not have any clue as to what they are doing, and then again they may be experts. At least online the “seo gene pool” is larger and so you can see who the good guys are, and how they are doing. SEO is a term many webmasters / developers toss around without having any real clue as to what it means and how to properly implement it. It’s a science, and using too many seo concepts could get you de-listed from the search engines. It’s really a fine line. Choosing an SEO consultant is alot like choosing a Fugu restaurant. Choose the wrong one and you’re in big trouble. 🙂 Your SEO consultant should have a track record, and they should offer up some examples of their work obviously.
Rand Fiskin, who many people believe to be one of the elite seo consultants, offers up the following price chart for his readers.
His article http://www.seomoz.org/blog/seo-pricing-costs-what-should-you-charge-how-much-should-you-pay is a good read if you want a little more such information. He also manages a SEO Consultant Directory that may help you choose an SEO Consultant.
So we hope we’ve informed you a little more when it comes to finding some overall affordable services for seo (search engine optimization). Be sure to bookmark this resource and come back whenever you need a future reference.