Traffic then CTR
It is in my opinion, and many others that traffic is much harder to come by than high ctr (click through rates). Tinkering with ad formats, colors, locations, and wording is something you can do at leisure. This will increase the effectiveness of your advert space, and ultimately more properly convert your users into buyers.
If you have no users you have no buyers
Getting a high volume of visitors is a hit or miss thing, with more often than not the outcome being a miss. Of the hundreds of sites we’ve created only a few (i can count them on 1 hand) have been relatively successful. It’s just not easy to predict. With variables like niche saturation, seasons, economic health, and so on, it kind of kills the crystal ball idea.
How do you get traffic then?
I can’t tell you. Really. I don’t know. It’s just something you’ll have to figure out by trial and error. I can tell you however it’s going to take time.