
Organic vs Paid
We wanted to discuss the positives and negatives of organic and paid traffic in a post so here it is.
Organic Search Positive
- cheap
- related to topic
- permanent
Organic Search Negative
- unreliable (may not yield any traffic)
- subject to search engine algorithm changes
- takes time to rank
- takes backlinks
- takes time to create content
- no way to accurately measure roi.
Paid Search Positive
- instant (get traffic within 24hrs or less)
- no limit on traffic (only limit is money)
- ability to pick and choose demographics
- pick and choose keywords and phrases
- no backlinks required
- measure roi (return on investment)
Paid Search Negative
- cost money
- not permanent
- may have to compete for certain keywords