How accurate is Alexa?

Alexa.com is web information company that provides  statistics on millions of websites worldwide.

Many webmasters use it as a means of evaluating a website traffic and worth. For the most part alexa rank is accurate once you get below the 100,000 mark. Sites with an alexa rank of over 100,000 are in the “error for margin area” meaning the result are not that accurate. The site may get 1,000 people a day, or 8,000 people a day. There really is no way to tell. The closer the site gets to absolute zero (not -277 degrees) the more accurate the results become. Continue reading …