Adwords and Search Rankings

Google Adwords

Google Adwords

This may be somewhat controversial I believe there is a bit of truth in this idea. I’ve had countless sites that ranked for near nothing until I’ve purchased adwords ads.

The rankings are not gifts from Google for buying ads through them, but rather results of manually inspected site relevancy

If you you purchase ads for “blue widgets” then your ad will be “pending review” after the ad. Or keyword is manually reviewed a quality score is given. It is in my opinion that this score is then somehow used in the search algorithm.
Google would be dumb not to use this data, after they have spent time reviewing a website why not use it. A manually reviewed site must be a more accurate measure of a sites “keyword relevancy” than using backlinks and keyword density right?

Shared Hosting Backlinks May Be Better

Shared Hosting Backlinks

Shared Hosting Backlinks

If you own many websites and those websites link to each other in an attempt to boost search engine rankings then being on a shared hosting server may actually benefit your cause.

If you have 3 domains on a dedicated server and they are linking to each other, they all have the same ip, and while this is not bad, it is also not good.

If you have 2 domains on a shared server and 1 on a dedicated server and they all link to each other then there is some benefit going on here.

A shared server with a few hundred or thousand websites could have many sites linking to each other, some of those may be owners linking to their own sites, and some of those may be others linking to other sites that just happen to be on the same ip address. So It is difficult for Google, or Yahoo, or Bing to penalize/link dampen those persons accurately. This assumes that you believe that search engines penalize sites for linking to their other sites. (i don’t think they do, at least anymore)

What is your thought on the subject?