Traffic then CTR

Traffic First

Traffic First

Traffic then CTR

It is in my opinion, and many others that traffic is much harder to come by than high ctr (click through rates). Tinkering with ad formats, colors, locations, and wording is something you can do at leisure. This will increase the effectiveness of your advert space, and ultimately more properly convert your users into buyers. Continue reading …

Keyword Density for Google & Yahoo

Best Keyword Density

Best Keyword Density

Best Keyword Density for Google and Yahoo

There has been some debate for years over keyword density suited for both Google & Yahoo. What we’ve done is take the the average consensus and improve upon it by adding bits we’ve learned from our experiences dealing with keyword density.

So the question at hand is “What’s the right keyword density?”. Continue reading …