Googles SEO Report Card

Matt Cutts SMX

Matt Cutts SMX

This is a great video from Matt Cutts talking about Google SEO report card. Google does not have a SEO Team, and optimizes for user experience. Most of their properties don’t even have a meta tag.

Video from SMX West 2010 (Search Marketing Expo)

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Adwords and Search Rankings

Google Adwords

Google Adwords

This may be somewhat controversial I believe there is a bit of truth in this idea. I’ve had countless sites that ranked for near nothing until I’ve purchased adwords ads.

The rankings are not gifts from Google for buying ads through them, but rather results of manually inspected site relevancy

If you you purchase ads for “blue widgets” then your ad will be “pending review” after the ad. Or keyword is manually reviewed a quality score is given. It is in my opinion that this score is then somehow used in the search algorithm.
Google would be dumb not to use this data, after they have spent time reviewing a website why not use it. A manually reviewed site must be a more accurate measure of a sites “keyword relevancy” than using backlinks and keyword density right?

Search Engine Optimization Services

Search Engine Optimization

SEO Services

What are Search Engine Optimization Services? With such frequent talk of SEO and SEM there is very little talk on the exact services and what they are. So I felt it was important to write this article on the smaller segments of seo, to give readers a little more insight.

SEO Services Unordered List

  • Consultation – This just like a consultation from some other professional¬† in some other field. Basically includes the seo talking with you, giving you some ideas, and or pointing you in the right direction. This service often leads to other services.
  • SEO Training – Teaches the basics of seo or techniques for increasing sites seo. This is a great concept, because it then empowers the owners / employees. Continue reading …