When it comes to investing in your online business SEO is the gift that just keeps on giving. It’s expensive because it will continue to pay out dividends for years and years to come. If you want the best you are going to have to pay big bucks.
How can SEO experts demand such outlandish fees for services? We’ve written on this before, but we’ll detail it again.
Dollar for dollar money spent on a proper seo job is going to pay out way better than any advertisement campaign you may run. $1,000 on an ad campaign may get you a 10 thousand visitors this month. On the other hand a $1,000 dollars spent on seo may bring you 10 visitors this month as well, and next month, and the month after that, and so on. Make sense?
Why does SEO pay out better on the long haul?
SEO work that consists of page “rewrites”, backlinks, and maybe even social bookmarking submissions to sites like LinkSnapr, and Digg will permanently increase your presence and ranking in the major and minor search engines. This results are increased traffic, increased exposure, and hopefully increased profits.
You should be wary however, not all SEO’s are created the same. Ask for a list of past clients, and contact those clients. Just like hiring a roofer, painter, a lawyer, or a cpa, you need to realize that there are good painters, and there are bad painters. If the painter in question made your neighbors house look like crap, chances are he’ll do the same to yours.