Social networking is not going to take over search. Some people have suggested that facebook will soon take over Google as the number one search engine. The strange thing is however that facebook is not a search engine by any definition of the word.
Facebook may one day have more searches than Google but those searches will be for things related to social networking. Unless however facebook redesigns their homepage to work much the same way as yahoo.
Yahoo’s homepage is a mixture of news, email, and other things, but it is predominantly a search engine. If Facebook took a similar approach and did search the entire web and provided good results then maybe the story will be different. But I don’t see that happening any time soon.
If you rely on search engines for most of your traffic, then you are walking on the edge. Without a proper service or product to otherwise drive your traffic you may one day wake up and find your traffic gone. Just search for the term “banned from google” and the 37 Million + results will tell you this is a very common phenomenon. If you are new to this you might say something like my wife did. “Well if you are banned call Google and find out why?” This is in itself a very realistic expectation, if that is Google offered a service like a phone directory. Start digging and you’ll quickly find there is no number, and that’s just how it is. Why you may ask, do they not have a phone number to call? Well it’s a simple matter of economics and roi. (return on investment). Google has no reason to offer this service. It would cost them lot’s of money, and give them no benefit. Me, Joe Blow, and every Tom, Dick, and Harry would be calling all the time wanting to know why our sites didn’t outrank some other site, and the search engine would then become nothing more than a “human powered directory” of data.
So again just a note, if you rely totally on search for your internet traffic, don’t. It’s very risky. Start today working on a different business model.
It’s every SEO’s worst nightmare. Being banned from Google means a huge loss in internet search engine referral traffic. After all Google owns around 75% of all search engine traffic. With Bing and Yahoo snagging just a small piece of the pie. Continue reading …