This is going to be the simplest search engine optimization article ever. No filler rhetoric. SEO is not a silver bullet, it’s just good form really. So here we go…
Make sure you have unique; title tags, description tags, and keyword tags for each page on your site.
Keywords should appear no more than 2x, and no less than 1x in the description tag.
If at all possible keywords should be included in either the base or page url, with spaces being replaced with either a – or _.